Marketing Associate

This Marketing Associate role supports the go-to-market success of Cogentiq CX, Fractal's AI-powered customer experience platform. You will execute and optimize marketing campaigns across Google Ads, LinkedIn, and email, monitor paid marketing performance, and support ABM campaigns aligned to broader GTM strategies. The role involves managing campaign operations including tracking, reporting, and optimization using tools like Google Analytics, HubSpot, and Salesforce, and translating data into actionable insights. You will collaborate on creating blogs, landing pages, emails, case studies, social posts, and sales enablement content to support brand positioning. Coordinating webinars and virtual events for lead generation and acting as a bridge between the Bangalore product team and US marketing leadership are key responsibilities.