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Data & Analytics

Senior Consultant - RTM Analytics

Fractal Bengaluru
Full Time 5–10 years experience
About the Role

As a Senior Consultant in RTM (Route-to-Market) Analytics at Fractal, you will leverage advanced analytics to optimize distribution, sales channel effectiveness, and go-to-market strategies for clients. You will analyze large datasets to uncover insights around sales performance, distributor efficiency, and market coverage. The role involves building analytical models, creating actionable recommendations, and presenting findings to senior client stakeholders. You will collaborate with cross-functional teams to design and implement data-driven solutions that improve route-to-market outcomes. Additionally, you will mentor junior analysts, contribute to proposal development, and stay abreast of industry trends in CPG and retail analytics.

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