Senior Manager - Media Strategy

This senior-level role leads the development and execution of integrated media strategies aligned to B2B marketing objectives across full-funnel, ABM, and lead generation campaigns. You will own the end-to-end media planning process including audience analysis, budget allocation, forecasting, and retargeting across digital channels such as social, connected TV, and digital out-of-home. The role requires close collaboration with Brand, Creative, MarTech, and Analytics teams to drive cohesive campaign execution. You will manage media vendor relationships and negotiate buys to maximize value, while using performance data to continuously optimize outcomes and define KPIs. As part of the Media Centre of Excellence, you will also serve as a subject matter expert and advisor to Field Marketing teams across regions, mentoring a team of media strategists and staying current on emerging media technologies.